The therapy aims to protect, restore and assist the skin to repair and maintain itself.  Environ is the leader in this new, exciting skin care philosophy.

 
Available exclusively from skincare therapists, beauty salons and spas, the new range allows users to reach a super-strength level of vitamin A that only a salon professional brand can offer.  

 
AVST is set to become Environ’s foundation range for everyday use, with the addition of new ingredients which further enhance the capabilities of the brand’s established cornerstone complex of vitamins A, C, E and beta-carotene.  The range has evolved from founder South African plastic surgeon Dr Des Fernandes’ more than two decades experience and sound scientific approach to developing effective skin care treatments.  Renowned for providing skin-transforming results, the brand has amassed a cult following including leading skincare professionals and celebrities.

 
The combination of vitamin A, powerful antioxidants and plant flavonoids help to restore skin cells, resulting in a more youthful complexion with a smoother texture and a radiant, healthy glow. The skin normalising formulation assists in reducing fine lines, sun damage, uneven skin tone and dry facial skin.

 

The AVST creams are produced in five varying strengths of vitamins A and C. All of the products contain antioxidants, flavonoids and penetrant enhancers while the higher levels also contain peptides to promote collagen and elastin formation.  Users move up through the sequence gradually, starting at 1 and progressing to 5. This enables skin to become accustomed to the progressive strengths of the active ingredients while gaining maximum long-term benefits and avoiding potential retinoid reactions.

 

The scientifically proven, fragrance-free formula contains:

 
-Powerful antioxidants from native South African extracts of Rooibos (Redbush) and Honeybush Tea as well as Beta-Carotene.  
-Rosemary Oil Extract, an antioxidant with added anti-bacterial and mild antiseptic properties.
-Green Tea Extract, which provides further antioxidant properties to assist in the reduction of sun damage and also acts as a mild antiseptic.
-Resveratrol to help combat the visible signs of ageing. Resveratrol is found naturally in grapes and some plants.  
-Matrixyl, a penta-peptide which enhances the production of collagen and elastin in the skin, is included in the formula of the higher level creams.
-Vitamin A in the form of Retinyl Palmitate in AVST 1, 2, 3 and 5.
-Retinyl Acetate is included in AVST 4 and 5.
-Vitamin C to assist in skin defence and collagen promotion

“Very few people have normal healthy skin because we are exposed all year round to environments which impair its functioning,” says Tracy Tamaris, director of training for Environ Skin Care in the UK and Ireland.

 

“Any degree of UV light exposure easily damages skin cells and their DNA, resulting in unhealthy skin.  The aim of using vitamins topically is to stimulate the skin to be moisturised and protected by its own structure and not by the cream.  AVST represents a major advance in the fight to combat the ageing affects of our environment.”

 

The Advanced Vitamin Skin Therapy range is available from January/February 2009, priced £29.95 for levels 1, 2 and 3, and £35.95 for AVST 4 and 5. 

Telephone 020 8450 2020 for the nearest skincare centre offering Environ products, or visit www.advancedvitaminskintherapy.com   to view the new range.