 Forget soap-on-a-rope, men’s grooming is getting serious. With every year that passes the male preening market is getting bigger and it’s no wonder - Beckham’s buff body and flawless face are everywhere. From anti-ageing moisturisers to under eye concealers, men’s beauty booty is taking over the bathroom.
Here’s 8 of the best buys:
1. Yves Saint Laurent Touche Eclat Pour Homme, £22.50 (Boots), this version of the famous under eye concealer, loved by make-up artists, is for guys only. It’s formulated especially to suit men’s skin and can wipe away dark circles and signs of fatigue in one swipe.
2. Boots Time Delay For Men Wrinkle Defence Moisturiser SPF15, £6.79 (Boots), one of the major causes of ageing is exposure to UV light, even in winter and through clouds. This moisturiser contains an SPF15, which is ideal for protecting skin everyday (in summer you need to put a sun protection lotion over the top). Designed to hydrate and smooth the toughest skin.
3. Kiehl’s Aloe Vera Biodegradable Liquid Body Cleanser, £15 (www.kiehls.com), a suitably mannish shower gel with a personal, handwritten note from god of the bods, Brad Pitt, on the label. Not only does this leave the body squeaky clean, it’s made from 100% biodegradable ingredients with 100% of the net profits going to Brad’s, Make It Right charity. Set up to help reduce adverse impact on the environment.
4. Nivea for men Silver Protect from £2.35 (chemists nationwide), it’s a fact that men produce twice as much perspiration as women and that it’s moisture harbours more bacteria. The answer? Silver. Used in World War I to treat wounds and more recently as an anti-bacterial aid in sportswear, this precious metal helps to keep under arms fresh too. Nivea has captured silver ions and suspended them in it’s latest formula.
5. Jean Paul Gaultier Monsieur Powder Bronzer, £29 (selected House of Fraser stores), you don’t have to get in touch with your feminine side to use this, it’s designed just for men. A special formula to help hide blemishes and give a healthy glow (whether you’ve been to the gym or not) can be yours with a dusting of this best selling, light reflective powder.
6. Gucci by Gucci Pour Homme, £38 (www.gucci.com), spritz this subtle but sensual fragrance that uses leather, cypress, violet and tobacco extracts over your skin for a masculine, sexy aroma. The cool-looking, chunky bottle comes with the signature Gucci horsebit on the lid for the ultimate in designer cred.
8. Clinique Skin Supplies for Men Daily Eye Hydrator, £18 (www.clinique.co.uk),
crinkly eyes may make a man look distinguished and wise but lines still
need to be kept under control. Pat this oil-free gel around eyes to
help reduce the look of fine lines and shadows. Use daily to firm and
strengthen the eye area.
 7. Origins Blade Runner Energizing Shave Cream, £12 (www.origins.co.uk), with skin-conditioning Kukui nut oil, this natural, lightweight cream makes shaving a breeze. It helps your razor to glide over skin and stubble effortlessly whilst cooling and moisturising.
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